Tuesday, October 9, 2012


An important thing to consider when establishing any business relationship is trust. No matter what industry, people expect confidentiality of proprietary information, exact quoting and billing procedures, an experienced and honest staff, and feel valued as a customer and that their best interests are being looked out for.

It is a shame that price many times means more than working with the best suited and honest company, which in the end sacrifices the quality of material and quite possibly safety of individuals. 

Is it because of the current economic climate that people can’t see the forest through the trees? Some clients only care about saving money on a key product component. However, over time it could equate to only .00002% of all products sold. What if one person dies from the use of that product as a result of the inadequate component? Would the cost savings be worth it then?

That is the reality when selling and purchasing translation services. Okay, maybe that is a drastic comparison that only happen s in extreme circumstances. Something else to think about is, what happens if people miss use the product, a product gets recalled, your company gets a poor rating, or your company name is in headlines and on YouTube for a comedy of errors? What impact does that have on your brand? Is the cost savings on one component really worth it?

There are many reputable translation companies. Unfortunately, people only talk about those that are “less than honest,”  persuade, entice, agree to poor methodologies, low ball and fudge pricing to beat out competitors, make claims on services, and ultimately deliver poor quality  performed by less than qualified translators.

Why do people go with these types of companies? Are decision makers not given all the facts? Are they not asking the right questions of their vendors? Are they not taking things other than price into consideration when making decisions? Do they think there really is an easier way? Did someone get paid off at some level? Are people tired of doing what it right? Is it truly all about the money? Do they not care about the consequences?

Ultimately, people get what they pay for. It is a shame people listen to this type of guidance, get burned in the end and assume all vendors are created equal. They are not. Luckily, clients still exist that see value in what a reputable translation service provides. We promise never to be discouraged from doing what is honest, fair and in the best interest of the client. It all comes down to trust.

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