It’s been about a week now since the MadWorld 2013 Worldwide User Conference has wrapped up, and I thought I would put together some thoughts on the event.
When first hearing about the event, I was immediately excited for several reasons. Not only am I a certified MadCap Advanced Developer, but am also a huge fan of all MadCap products. I was really looking forward to the opportunity of meeting other MadCap users in person and being able to share mutual experiences/challenges. I also knew it would be a great learning event and a way to take my “Mad Skills” to the next level. The Hard Rock Hotel in San Diego, California was a great destination, especially after what seemed to be an endless winter in the east.
Having said all this, I was still not 100% certain of the level of success I would experience. After all, developing and marketing a great product is one thing, but hosting over 200 users hungry for knowledge and insight about that product is something else entirely.
It wasn’t long before I determined which direction my expectations should go.
Upon arriving at the hotel, I immediately knew I was in the right place. Behind the check-in desk was a floor-to-ceiling by 20 feet wide animated graphic of the MadWorld imagery. After visiting the registration table, I received a conference package that included a lanyard (aka backstage pass – after all we were at The Hard Rock Hotel), that granted me access to all MadWorld functions for the entire conference. For a few days, this self-proclaimed techno-geek turned rock star. For each special event I simply had to show my pass to security to hang out with all the cool people, (a la Wayne Campbell and Garth Algar in Wayne’s World).
Getting things started was the opening kick off event that was held on one of the hotel’s roof-top bars. For me this was my first chance to meet in person many MadCap Software team members who I have interacted with via the phone and internet. It also was my first opportunity to meet many other MadCap users. One thing that struck me right away was the number of people who traveled great distances to attend. This truly was a worldwide event. I met people from Australia, Denmark, the UK, Canada, as well as of course people from all over the US. The conversation was stimulating and the food and drink was exceptional. After that evening the stage was set for a productive conference to begin in the morning.
We began each morning with a wonderful breakfast of fresh fruit, pastries, bacon and eggs, etc. Each meal also was another opportunity to meet more colleagues. Finally the conference opened with an exceptional PowerPoint presentation highlighting the MadCap Software timeline musically accompanied with “Back in Black” by AC/DC, (again, the ever present reminder of our location). Founder and CEO of MadCap Software, Anthony Olivier, opened the conference with a few remarks, then introduced the conference keynote speaker, comedian – Wayne Cotter.
I have to admit, when I first heard that Wayne was going to be giving the keynote address, I was equally excited and perplexed. I have been a fan of Wayne’s for many years. It wasn’t until the kick-off event when talking to MadCap team members I learned that Wayne has a background in electrical engineering. He was a techno-geek just like me! Wayne was very funny and he is the consummate professional. He made himself available over the first 24 hours of the conference and I was fortunate enough to have a conversation with him and tell him how much I enjoyed him over the years. Wayne said that he does a lot of corporate speaking engagements now and I would highly recommend him.
The highlight of the conference and the main reason I was there was the sessions. The session presenters were the true “rock stars” of the conference. For each session time slot, attendees could choose from four different topics that ranged from basic to advanced levels of expertise. Most of the sessions that I attended dealt with the topic of translation/localization. The topics ranged from managing translation work flows, to how controlled language can save time and money in translation. One of the reasons I love using MadCap is it is very well suited for localizing projects through the use of MadCap Lingo. Each of the sessions I attended were excellent and highlighted many things that we are already doing as well as a few nuances that we can immediately implement. These will help us refine our processes and procedures and allow us to provide our clients with even better service and quality.
During the conference farewell event, MadCap asked attendees if anyone would like to make any comments regarding the event. The response was overwhelming. There must have been a dozen people compelled to say positive things like how great the sessions and presenters were, how great the venue was, and what a great job the MadCap team did, among other positive affirmations. If anyone was on the fence about going to MadWorld this year, I would say if you are a MadCap user in any capacity, I would highly recommend going next year. Many people commented that this was by far the best conference of any kind they had been to, and I have to agree. The MadWorld 2014 team has a very difficult task in trying to surpass what has been achieved at this year’s event.
In keeping with the conference theme, I raise my lit lighter…ah wait…I mean my iPhone, to the MadCap Team for a wonderful experience.
Ken Nagy, Vice President
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